BEHAVIORAL SCIENCE
Why Design Thinking Needs Behavioral Science
Design thinking is a powerful process — but it has a blind spot. It doesn’t explain why people behave the way they do.
Coming soon
INSIGHTS
Thinking
Ideas at the intersection of behavioral science, design thinking, and product strategy.
New writing is on the way.
In the meantime, read the original article that started it all:
Behavior Design: Behavioral Science Meets Design ThinkingOr connect on LinkedIn for regular posts on behavioral design and product strategy.
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FRAMEWORKS
The COM-B Model: A Designer’s Guide
How to use the most comprehensive behavior change framework in your product design process.
Coming soon
METHODOLOGY
From Canvas to Product: Applying The BehaviorUX Framework
A practical walkthrough of using The BehaviorUX Canvas on a real product challenge.
Coming soon